{"id":7576,"date":"2026-03-27T12:14:44","date_gmt":"2026-03-27T12:14:44","guid":{"rendered":"https:\/\/afrisetup.gorilladevops.com\/nigeria\/?p=7576"},"modified":"2026-05-19T06:27:58","modified_gmt":"2026-05-19T06:27:58","slug":"start-a-profitable-business-in-nigeria","status":"publish","type":"post","link":"https:\/\/afrisetup.gorilladevops.com\/nigeria\/start-a-profitable-business-in-nigeria\/","title":{"rendered":"Start a Profitable Business in Nigeria"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7576\" class=\"elementor elementor-7576\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94cc2e6 e-flex e-con-boxed e-con e-parent\" data-id=\"94cc2e6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c13f03 elementor-widget elementor-widget-image\" data-id=\"6c13f03\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/afrisetup.gorilladevops.com\/nigeria\/wp-content\/uploads\/sites\/16\/2026\/03\/Start-a-Profitable-Business-in-Nigeria-2.webp\" class=\"attachment-large size-large wp-image-7805\" alt=\"Start a Profitable Business in Nigeria\" srcset=\"https:\/\/afrisetup.gorilladevops.com\/nigeria\/wp-content\/uploads\/sites\/16\/2026\/03\/Start-a-Profitable-Business-in-Nigeria-2.webp 750w, https:\/\/afrisetup.gorilladevops.com\/nigeria\/wp-content\/uploads\/sites\/16\/2026\/03\/Start-a-Profitable-Business-in-Nigeria-2-300x120.webp 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd38e95 e-flex e-con-boxed e-con e-parent\" data-id=\"cd38e95\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c731a38 elementor-widget elementor-widget-boomdevs-toc-widget\" data-id=\"c731a38\" data-element_type=\"widget\" data-widget_type=\"boomdevs-toc-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \n            \n            <div class=\"fit_content\">\n                <div class=\"bd_toc_container\" data-fixedWidth=\"\">\n                    <div class=\"bd_toc_wrapper\" data-wrapperPadding=\"48px\">\n                        <div class=\"bd_toc_wrapper_item\">\n                            <div class=\"bd_toc_header active\" data-headerPadding=\"2px\">\n                                <div class=\"bd_toc_header_title\">\n                                    Table of Contents                                <\/div>\n                                <div class=\"bd_toc_switcher_hide_show_icon\">\n                                    <span class=\"bd_toc_arrow\"><\/span>                                <\/div>\n                            <\/div>\n                            <div class=\"bd_toc_content list-type-number\">\n                                <div class=\"bd_toc_content_list \">\n                                    <div class='bd_toc_content_list_item'>    <ul>\n      <li class=\"first\">\n        <a href=\"#why-you-should-start-a-profitable-business-in-nigeria-now\">Why You Should Start a Profitable Business in Nigeria Now<\/a>\n      <\/li>\n      <li>\n        <a href=\"#top-25-lucrative-business-ideas-in-nigeria\">Top 25 Lucrative Business Ideas in Nigeria<\/a>\n      <\/li>\n      <li>\n        <a href=\"#how-to-start-a-profitable-business-in-nigeria-successfully\">How to Start a Profitable Business in Nigeria Successfully<\/a>\n      <\/li>\n      <li class=\"last\">\n        <a href=\"#conclusion\">Conclusion<\/a>\n      <\/li>\n    <\/ul>\n<\/div>                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"layout_toggle_button\">\n                        <span class=\"bd_toc_arrow\"><\/span>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b357da9 e-flex e-con-boxed e-con e-parent\" data-id=\"b357da9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fecef4f elementor-widget elementor-widget-text-editor\" data-id=\"fecef4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nigeria is one of Africa&#8217;s largest and fastest-growing economies\u2014a land of untapped opportunities where, with the right business idea, you can build a profitable venture regardless of your background, capital, or education.<\/p><p>Understanding market trends, customer needs, and local business challenges is key to success\u2014whether you&#8217;re a local entrepreneur or a global investor. Whether you have minimal funds or significant investment capability, this guide offers practical options to kickstart your entrepreneurial journey and start a profitable business in Nigeria.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd3504f e-flex e-con-boxed e-con e-parent\" data-id=\"dd3504f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53f6738 elementor-widget elementor-widget-text-editor\" data-id=\"53f6738\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 id='why-you-should-start-a-profitable-business-in-nigeria-now'  id=\"boomdevs_1\">Why You Should Start a Profitable Business in Nigeria Now<\/h2><p>Nigeria provides a solid environment for entrepreneurship, attracting both first-time founders and seasoned business owners. Several factors make the market especially promising:<\/p><ul><li><strong>A massive consumer market:<\/strong> With a population exceeding 200 million, businesses have access to a broad and diverse audience across nearly every sector.<\/li><li><strong>Growing mobile and internet adoption:<\/strong> Widespread smartphone use has transformed how people shop, connect, and run businesses, creating strong opportunities for digital ventures.<\/li><li><strong>Rapid expansion of e-commerce and digital payments:<\/strong> Online marketplaces and mobile payment solutions now allow businesses to sell faster and receive payments with ease.<\/li><li><strong>High demand for affordable solutions:<\/strong> Businesses that offer essential, cost-effective products and services tend to perform well in price-sensitive markets.<\/li><li><strong>Youth-driven growth and a rising middle class:<\/strong> Younger consumers are quick to embrace innovation, trends, and digital-first business models.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6557f99 e-flex e-con-boxed e-con e-parent\" data-id=\"6557f99\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d15864 elementor-widget elementor-widget-text-editor\" data-id=\"2d15864\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 id='top-25-lucrative-business-ideas-in-nigeria'  id=\"boomdevs_2\">Top 25 Lucrative Business Ideas in Nigeria<\/h2><p>Nigeria&#8217;s business ecosystem is dominated by small and medium enterprises (SMEs), which account for 96% of all businesses and contribute 84% of employment, according to reports citing the <a href=\"https:\/\/www.nigerianstat.gov.ng\/\" target=\"_blank\" rel=\"noopener\">Nigerian Bureau of Statistics<\/a> (NBS) and <a href=\"https:\/\/www.pwc.com\/ng\/en\/assets\/pdf\/pwc-msme-survey-report-2024.pdf\" target=\"_blank\" rel=\"noopener\">PwC&#8217;s 2024 MSME Survey<\/a> (noting micro-enterprises at 96.9% of total businesses). With rising urbanization, rapid digital adoption, and growing consumer demand, the country offers abundant opportunities for entrepreneurs looking to start a profitable business in Nigeria and tap into one of Africa\u2019s largest and most dynamic markets.<\/p><p>Below are some of the most profitable business ideas in Nigeria today compiled by <a href=\"https:\/\/afrisetup.gorilladevops.com\/nigeria\/about\/\" target=\"_blank\" rel=\"noopener\">Afrisetup<\/a> based on market demand, startup cost, and growth potential.<\/p><p><strong>1. Agriculture and Agro-Processing<\/strong><br \/>Agriculture remains one of the most profitable sectors due to fertile land, favorable climate conditions, and a rapidly growing population. Demand for food and agricultural products continues to rise, creating consistent market opportunities. Entrepreneurs who focus on large-scale production and value addition can benefit from strong local demand and export potential, making this sector highly sustainable and income-generating.<\/p><p><strong>2. Oil and Gas Business<\/strong><br \/>Nigeria&#8217;s oil and gas sector continues to dominate, driven by the country&#8217;s abundant resources and ongoing demand for fuel and energy. Businesses in this sector, whether in distribution, retail, or gas supply, can generate significant income. Despite higher startup costs in some areas, the sector remains one of the most profitable and resilient industries in the country.<\/p><p><strong>3. Real Estate and Property Development<\/strong><br \/>The real estate sector is driven by urbanization, population growth, and increasing demand for residential and commercial properties. Major cities continue to experience housing shortages, creating long-term investment opportunities. While challenges such as high construction costs and land documentation exist, the sector remains attractive due to rising property values, rental demand, and supportive investment policies.<\/p><p><strong>4. Renewable Energy<\/strong><br \/>Nigeria&#8217;s energy supply gap has created a strong demand for alternative power solutions. Renewable energy offers a lucrative opportunity for entrepreneurs seeking to provide reliable, sustainable power to homes and businesses. As energy costs rise and access remains limited, investment in clean energy continues to gain traction across both urban and rural areas.<\/p><p><strong>5. Digital Technology and ICT Services<\/strong><br \/>Rapid digital adoption and widespread mobile usage have made the technology sector one of the fastest-growing industries. Businesses increasingly rely on digital tools to reach customers and operate efficiently, driving demand for tech-driven solutions. This sector offers scalable opportunities with relatively low startup costs and strong long-term growth potential.<\/p><p><strong>6. Education and Training<\/strong><br \/>Education remains a priority for individuals and families, supported by a young and growing population. The demand for quality learning, skill development, and professional training continues to expand. Entrepreneurs who offer structured, accessible, and technology-driven learning solutions can tap into a stable and high-demand market with lasting impact.<\/p><p><strong>7. Food Business<\/strong><br \/>The food industry in Nigeria is evergreen and highly profitable, as people will always need to eat. Entrepreneurs can tap into this sector through restaurants, catering services, bakery and snack production, or food supply for events and corporate clients. Success depends on delivering high-quality meals, excellent service, and a consistent customer experience. With the right location, skilled staff, and strong branding, a food business can generate daily revenue, attract loyal customers, and scale quickly in both urban and growing markets.<\/p><p>8.<strong> Fashion Business<\/strong><br \/>Fashion remains one of the most lucrative sectors in Nigeria due to high and consistent demand for clothing. Entrepreneurs can profit by designing, producing, or selling apparel and accessories. With a broad customer base and opportunities for boutiques, online stores, and customized clothing, fashion businesses offer both creativity and strong earning potential.<\/p><p><strong>9. Transportation Business<\/strong><br \/>Transportation is one of the most in-demand businesses in Nigeria because people are always on the move. Whether it&#8217;s urban commuting, intercity travel, or ride-hailing services, the sector offers opportunities for both small and large-scale operations. With proper planning, vehicles, and routes, entrepreneurs can tap into a massive market and generate a steady income.<\/p><p><strong>10. Furniture Business<\/strong><br \/>The furniture industry remains essential and highly profitable. Entrepreneurs can start a carpentry workshop or a showroom selling quality furniture. High demand in homes, offices, and institutions ensures consistent revenue and offers opportunities for both small- and large-scale operations.<\/p><p><strong>11. E-commerce and Dropshipping Business<\/strong><br \/>E-commerce in Nigeria is growing rapidly. Entrepreneurs can start online stores targeting specific niches, sell products efficiently, and reach customers nationwide. They can manage inventory themselves through traditional e-commerce or use dropshipping, in which a supplier handles the stock and delivery.<\/p><p>Dropshipping lowers startup costs, while traditional e-commerce gives more control over quality and branding. With secure payments and reliable delivery, both models can be highly profitable.<\/p><p><strong>12. Event Planning Business<\/strong><br \/>Nigeria&#8217;s events industry continues to thrive with weddings, corporate functions, and social gatherings in constant demand. Entrepreneurs can capitalize on this by offering organized, creative, and reliable event planning services. Success in this sector comes from strong networks, marketing, and consistently delivering memorable experiences.<\/p><p><strong>13. Photography and Picture Framing Business<\/strong><br \/>The photography and picture framing industry is a growing opportunity in Nigeria, fueled by increasing demand for personalized d\u00e9cor, events, and digital content. Entrepreneurs can offer services like professional photography for weddings, corporate events, and personal projects, alongside custom and ready-made framing solutions for homes, offices, and artwork. With quality service, creativity, and targeted marketing, this business can generate steady income and attract both individual and corporate clients.<\/p><p><strong>14. Car Wash Business<\/strong><br \/>As vehicle ownership increases, the demand for car cleaning and maintenance services rises. Car wash businesses in strategic locations can generate steady revenue with relatively low overhead. Focusing on quality service, eco-friendly practices, and customer convenience can help companies stand out in this competitive market.<\/p><p><strong>15. Salon Business<\/strong><br \/>The salon and personal grooming industry is thriving in Nigeria, driven by growing awareness of appearance and self-care. Entrepreneurs can offer services like hair styling, skincare, and beauty treatments. With proper hygiene, skilled staff, and marketing, salons can attract a steady stream of clients and provide consistent revenue.<\/p><p><strong>16. Digital Marketing<\/strong><br \/>Businesses increasingly need digital marketing services to grow online. Entrepreneurs can provide SEO, social media management, content creation, and online advertising services. This sector offers scalability, low startup costs, and the potential for long-term client contracts, making it a highly profitable venture for skilled professionals.<\/p><p><strong>17. Freelancing<\/strong><br \/>The gig economy in Nigeria is growing, offering opportunities for freelancers in writing, design, programming, consulting, and more. Freelancers can operate with minimal overhead, work from anywhere, and serve both local and international clients. Success relies on skill, networking, reliability, and consistent delivery of quality work.<\/p><p><strong>18. Liquid Soap Production<\/strong><br \/>Demand for liquid soap in homes, offices, and institutions makes this a profitable business. Entrepreneurs can produce and sell quality liquid soap with moderate startup costs. Success relies on proper production processes, effective marketing, and consistent product quality, offering steady returns and growth potential.<\/p><p><strong>19. POS Business (Agent Banking)<\/strong><br \/>POS businesses have become highly viable due to Nigeria&#8217;s push for financial inclusion. Entrepreneurs can earn commissions by providing cash withdrawals, deposits, transfers, and bill payments. With low startup costs and strategic locations near markets or residential areas, a well-managed POS outlet can generate consistent monthly income.<\/p><p><strong>20. Shea Butter Production<\/strong><br \/>The global and local demand for natural skincare products makes shea butter production profitable. Entrepreneurs can process raw shea nuts into butter or into finished products such as lotions and soaps. Maintaining quality and organic practices can unlock premium markets and export opportunities, offering substantial returns on investment.<\/p><p><strong>21. Tech Repair &amp; Gadget Services<\/strong><br \/>Repairing phones, laptops, and gaming consoles is a high-demand business due to widespread tech use. Skilled entrepreneurs can offer screen replacements, battery replacements, software troubleshooting, and gadget maintenance. Providing quality service, transparent pricing, and timely delivery builds a loyal customer base and steady income.<\/p><p><strong>22. Preschool and Daycare Services<\/strong><br \/>The demand for quality preschool and daycare services is growing in Nigeria as parents prioritize early childhood education and more women remain in the workforce. Entrepreneurs can establish preschools or daycare centers that provide a safe, nurturing, and stimulating environment for children.<\/p><p>Success depends on hiring qualified staff, implementing engaging learning programs, and maintaining high safety standards. Well-run facilities can attract steady clients and generate consistent profits.<\/p><p><strong>23. Coaching or Consulting<\/strong><br \/>Knowledge-based services such as coaching or consulting in tech, business, finance, or marketing are increasingly sought after. Entrepreneurs can offer 1-on-1 sessions, group classes, or strategic consulting. This business requires low overhead, relies on expertise, and can be highly profitable when marketed effectively.<\/p><p><strong>24. Content Creation and Affiliate Marketing<\/strong><br \/>Digital content creation offers one of the most lucrative online business opportunities in Nigeria. Entrepreneurs can earn through ad revenue, sponsorships, product sales, and affiliate marketing by promoting other companies&#8217; products.<\/p><p>Popular platforms include YouTube, TikTok, and blogs, with niches like entertainment, education, lifestyle, tech, and finance performing well. Success relies on building an engaged audience, consistently producing high-quality content, and leveraging strategic partnerships to maximize revenue and growth potential.<\/p><p><strong>25. Laundry &amp; Cleaning Services<\/strong><br \/>The demand for laundry and cleaning services has grown significantly in urban areas due to busy lifestyles. Entrepreneurs can establish convenient, high-quality services that save customers time and effort. With relatively low startup costs, this sector offers consistent revenue and opportunities for growth, especially when leveraging digital marketing and delivery services.<\/p><p>Let <a href=\"https:\/\/afrisetup.gorilladevops.com\/nigeria\/about\/\" target=\"_blank\" rel=\"noopener\">Afrisetup<\/a> assist you start a profitable business in Nigeria of your choice with our expert guidance!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9907346 e-flex e-con-boxed e-con e-parent\" data-id=\"9907346\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f16d36b elementor-widget elementor-widget-text-editor\" data-id=\"f16d36b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 id='how-to-start-a-profitable-business-in-nigeria-successfully'  id=\"boomdevs_3\">How to Start a Profitable Business in Nigeria Successfully<\/h2><p>Once you&#8217;ve identified a profitable business to start in Nigeria, the next step is setting up the proper foundation for success. Follow these key steps:<\/p><ul><li>Conduct market research to understand demand and competition.<\/li><li>Choose a viable and scalable business idea that matches your skills and capital.<\/li><li><a href=\"https:\/\/afrisetup.gorilladevops.com\/nigeria\/services\/company-registration-in-nigeria\/\" target=\"_blank\" rel=\"noopener\">Register your business<\/a> with CAC and obtain the necessary licenses.<\/li><li>Create a solid business plan and financial strategy.<\/li><li>Leverage digital marketing and online visibility to reach customers.<\/li><li>Deliver value, consistency, and quality service to retain customers.<\/li><\/ul><p>With discipline, innovation, and effective planning, you can grow a lucrative business in Nigeria that thrives in any economic environment. <a href=\"https:\/\/afrisetup.gorilladevops.com\/nigeria\/contact\/\" target=\"_blank\" rel=\"noopener\">Contact Afrisetup<\/a> to help ypu start a profitable business in Nigeria today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f458cd0 e-flex e-con-boxed e-con e-parent\" data-id=\"f458cd0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f42fc70 elementor-widget elementor-widget-text-editor\" data-id=\"f42fc70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 id='conclusion'  id=\"boomdevs_4\">Conclusion<\/h2><p>Choosing the right idea is the first step to starting a profitable business in Nigeria, but success comes from planning, execution, and expert guidance. The best company is one that aligns with your skills, resources, and long-term goals. With the proper support, challenges become growth opportunities.<\/p><p>Afrisetup is here to help you start a profitable business in Nigeria with approved consultation, registration, and strategy\u2014so you can launch with confidence and build for the future. <a href=\"https:\/\/afrisetup.gorilladevops.com\/nigeria\/contact\/\" target=\"_blank\" rel=\"noopener\">Contact us<\/a> today!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents Why You Should Start a Profitable Business in Nigeria Now Top 25 Lucrative Business Ideas in Nigeria How to Start a Profitable Business in Nigeria Successfully Conclusion Nigeria is one of Africa&#8217;s largest and fastest-growing economies\u2014a land of untapped opportunities where, with the right business idea, you can build a profitable venture&#8230;<\/p>\n","protected":false},"author":5,"featured_media":7578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/afrisetup.gorilladevops.com\/nigeria\/wp-json\/wp\/v2\/posts\/7576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/afrisetup.gorilladevops.com\/nigeria\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/afrisetup.gorilladevops.com\/nigeria\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/afrisetup.gorilladevops.com\/nigeria\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/afrisetup.gorilladevops.com\/nigeria\/wp-json\/wp\/v2\/comments?post=7576"}],"version-history":[{"count":5,"href":"https:\/\/afrisetup.gorilladevops.com\/nigeria\/wp-json\/wp\/v2\/posts\/7576\/revisions"}],"predecessor-version":[{"id":7808,"href":"https:\/\/afrisetup.gorilladevops.com\/nigeria\/wp-json\/wp\/v2\/posts\/7576\/revisions\/7808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/afrisetup.gorilladevops.com\/nigeria\/wp-json\/wp\/v2\/media\/7578"}],"wp:attachment":[{"href":"https:\/\/afrisetup.gorilladevops.com\/nigeria\/wp-json\/wp\/v2\/media?parent=7576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/afrisetup.gorilladevops.com\/nigeria\/wp-json\/wp\/v2\/categories?post=7576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/afrisetup.gorilladevops.com\/nigeria\/wp-json\/wp\/v2\/tags?post=7576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}